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Leather shoes can add a classic touch to just about any wardrobe, but they can be costly. Once you start buying leather shoes, you want them to always look their best. When they develop creases or wrinkles that are visible, it can decrease your enjoyment of wearing them. You can try several techniques to eliminate those creases.
Store the shoes on cedar shoe trees any time you are not wearing them. The cedar provides a pleasant counterbalance to foot odor and the smell of leather. In addition, it maintains the shape of the shoe, which can counteract the crease. Leave the shoe on the shoe tree for at least two weeks to eliminate the crease and retrain the leather shape.
Iron the crease out. While a hot iron can be damaging to the leather, a moderately heated iron (60 to 80 degrees F), placed on a slightly damp cloth between the leather and the iron can heat the leather enough to reshape it. As soon as you iron the crease out, place the shoe on a shoe tree and leave it there for a week to strengthen the leather’s new memory.
Moisten the crease using a leather-friendly oil. Massage the oil deep into the crease line and place the shoe on a shoe tree to maintain the crease-free surface while the shoe dries.
Massage the leather until the crease disappears. This will be effective as long as the crease is minor and relatively new.
Source: Extracted from modernmom.com